LĒVO Oil

LĒVO’s promise is technical: precise time and temperature control in place of a messy stovetop process. A promise like that is easy to present as a list of features — and harder to make inviting.

The catalog adds a second layer: three infusers, a gummy mixer, ingredients, accessories and bundles. Shoppers need help choosing as much as they need persuading.

I began with a UX/UI evaluation of the store’s key templates. It pointed to specific opportunities — steps that should read as a sequence, purchase actions where products are browsed, consistent alignment in collection layouts — and to a broader one: showing what the machines make possible.

People don’t buy an infuser for the machine. They buy it for the honey, the gummies, the butter and the oils they want to make.

So the direction connects every machine to what goes into it and what comes out of it — ingredients, preparations and the kitchen where it happens. The product stays sharp and recognizable; the context around it changes what it means.

The identity was given — Lust Didone for display, EB Garamond for editorial labels, Avenir for the interface, and a palette of Forest, Leaf, Parchment and Amber. My decisions were about proportion and composition.

• Parchment as the ground. A warm base instead of white or deep green brings the store closer to a kitchen than a catalog. Forest and a soft sage pace the sections; Amber is kept for one word per headline, the icons and secondary actions.
• The machine at the center of what it transforms. In “Why Choose LĒVO,” the product is surrounded by what it makes, with two benefits on each side — the image makes the case and the text confirms it.
• Expressive imagery, structured information. Lifestyle scenes carry the mood; benefits, steps and specifications sit in calm, consistent cards with one icon style.
• AI as a production tool. I generated the kitchen scenes around the machines to a defined brief, then selected, edited and integrated them to sit naturally beside the brand’s product photography.

Once the store invites people in, it has to help them decide. I organized the homepage around the questions a shopper is likely to ask — what is it, why this one, how does it work, what can I make, which machine — and gave each answer its own module.

Each section was rethought for a narrow screen rather than scaled down. Three equivalent views show how the hierarchy holds.

The homepage moved beyond Figma into a functional Shopify prototype, running with the store’s products and navigation. The prototype stage refined it: “How it works” now comes before “Why Choose LĒVO,” the hero’s callouts became a checklist of what the machine makes, and the “What can you make” tiles gained short descriptions and links to shop. The collection page and the other designs remained at the concept stage.