Francisco Martinez Bravari
All work

Approved identity · Unreleased website

Gipa Technology

An approved brand identity, explored across seven directions, and a separate e-commerce website concept that was never launched.

Client
Gipa Technology
Year
2022–2023
Role
Brand Identity Designer, Web Designer (unreleased concept)
Disciplines
Art Direction, Brand Identity, Web Design
Conceptual Gipa Technology brand applications: illuminated reception sign, business cards, phone splash screen, staff ID badge, product box and laptop sticker. Illustrative mockup — the names and contact details shown are fictional.
Conceptual brand applications created for portfolio presentation. These mockups do not represent verified production deliverables. Names and contact details shown are illustrative.

Introduction

Two separate pieces of work for Gipa Technology. Between 2022 and 2023 I explored the company’s identity and designed the logo that was approved. In 2023 I also designed a proposal for its e-commerce website; that website was never developed or launched.

My contribution

Visual design
Lead designer

Brand identity (2022–2023): exploration and approved mark. E-commerce website (2023): design concept only — not developed or launched.

Identity: seven explored directions, the approved mark and its first application on the business card.

Website: the design of an e-commerce proposal for desktop and mobile — design only.

Brand identity · 2022–2023

Seven directions

The exploration tested seven routes for the symbol — geometric and circuit-like marks, a lightning bolt, a molecular G, a pixelated G and a gradient G — each paired with the GIPA TECHNOLOGY wordmark.

  • Gipa Technology logo exploration, option 1
    Exploration — option 1 of 7.
  • Gipa Technology logo exploration, option 2
    Exploration — option 2 of 7.
  • Gipa Technology logo exploration, option 3
    Exploration — option 3 of 7.
  • Gipa Technology logo exploration, option 4
    Exploration — option 4 of 7.
  • Gipa Technology logo exploration, option 5
    Exploration — option 5 of 7.
  • Gipa Technology logo exploration, option 6
    Exploration — option 6 of 7.
  • Gipa Technology logo exploration, option 7
    Exploration — option 7 of 7.

Approved identity

The selected mark

The approved logo draws the G as a single gradient stroke, from magenta to blue, beside the condensed GIPA wordmark and the TECHNOLOGY descriptor.

Approved Gipa Technology logo: a G drawn as one magenta-to-blue gradient stroke beside the GIPA TECHNOLOGY wordmark
Approved logo, from the original vector file.
Gipa Technology business card, logo side

Approved identity

First application

The business card carries the mark on a dark, circuit-patterned ground with a QR code to the company’s site.

Unreleased concept · 2023

E-commerce website proposal

A separate proposal for an online store selling gaming and technology hardware, designed for desktop (1440px) and mobile (428px). It was never developed or launched; the placeholder copy from the original design file is shown as it was.

Gipa Technology concept homepage, upper half: hero, categories and featured products
Gipa Technology e-commerce concept homepage on a phone

Website proposal — full homepage (unreleased)

  • Gipa Technology concept homepage, upper half: hero, categories and featured products
    Website proposal — full homepage, upper half.
  • Gipa Technology concept homepage, lower half: product rows, brands and footer
    Website proposal — full homepage, lower half.